Sign in to confirm you’re not a bot
This helps protect our community. Learn more

Activate your relationships: How to boost revenue with first-party data

Google Ad Manager
19.3K subscribers
<__slot-el>
<__slot-el>
4.2K views 2 years ago
In today's privacy landscape, a publisher's first-party data is a valuable asset for maintaining relevance for their users and driving revenue to fund content and services. During this webinar, Ad Manager's director of product management, Peentoo Patel, discusses three ways that publishers can use their first-party data and new privacy-focused solutions to activate their user relationships and deliver relevant ads. ...more
...more
Comments are turned off. Learn more
Activate your relationships: How to boost revenue with first-party data
71Likes
4,207Views
2023Jan 29
In today's privacy landscape, a publisher's first-party data is a valuable asset for maintaining relevance for their users and driving revenue to fund content and services. During this webinar, Ad Manager's director of product management, Peentoo Patel, discusses three ways that publishers can use their first-party data and new privacy-focused solutions to activate their user relationships and deliver relevant ads.

Follow along using the transcript.

Google Ad Manager

19.3K subscribers