Your account has either been warned or your products have been preemptively disapproved due to this error
When someone clicks a Shopping ad or free product listing on Google they expect to view the same price on your landing page as they view in the ad or listing. You may be paying for wasted clicks if a user clicks on a product, then returns to Google after seeing a higher price on your landing page.
You received this notification because our policy reviewers found price mismatches between your product data and landing pages during a manual review of your site. You should have received an email asking you to update your product data by a certain date so that the values in your data are consistent with those on your landing page.
Explore our guided troubleshooter or continue reading to learn more about reasons price mismatch occur and how to resolve the issue.
Common reasons for price mismatch:
- A sale has started or ended but the price in the feed hasn’t been updated; as a result, the sale price effective date is wrong. Additionally, ensure the value for the sale price effective date
[sale_price_effective_date]attribute is aligned with the timing of changes to your site. - Multiple prices on the landing page: Shopping supports 2 prices, the price and the sale price (which are indicated using the price
[price]and sale price[sale_price]attributes). If more than one price is present, make sure the lowest price is the most prominent and is listed using the sale price[sale_price]attribute. - Use of IP detection and dynamically changing prices: Don’t change the price of your product on your landing page based on a user’s location. Additionally, do not change price based on cookies, browsers, devices, or any other factor. If you only target certain locations within a country, use regional pricing and availability.
- Minimum order quantity and bulk products: If the shopper must purchase a minimum number of products, such as 10, list the total price for 10 products. Don’t submit the price for a single product if a minimum number of products is required.
- Title, description, or image mismatch: Make sure that the product featured in your title, description, and image matches the price you submit. For example, if the product description mentions “an engraved product” and the image features a customized product with an engraving, make sure the price in the feed includes engraving fees.
- Variant preselection and price ranges: Ensure each variant in the feed has a URL that loads to a pre-populated page of that variant. For example, if you advertise a premium flower bouquet, make sure the price in your feed is for the premium variant and the same premium variant is preselected on the landing page.
- Handling fees: If you have additional logistical fees, rather than bundling them into the price variant, list them on the site as "shipping", "delivery", "handling", "logistics", or "carrier" and bundle the cost into the shipping
[shipping]attribute. - Dynamic population and page load times: If a price is calculated dynamically and then added to the landing page, or if the page has a slow load time, the crawlers may miss the final price. Make sure to load your price on the landing page immediately.
- Membership price: Make sure that any user in the target country can buy the product for the submitted price without paying for a membership. Membership prices are allowed in ads or listings only if the following conditions are met:
- There's no cost to sign up, and membership is available to everyone with no exceptions.
- The signup process is straightforward and can be completed on the landing page or during checkout.
- The discounted price with membership is clearly displayed on the landing page.
- Discount price: Make sure that any user in the target country can buy the product for the submitted discounted price. Discount prices are allowed in ads or listings only if the following conditions are met:
- The price after discount, coupons, or vouchers should be available for everyone with no exceptions.
- The discounted price is clearly displayed on the landing page.
Instructions
Step 1: Ensure that prices in your product data match those on your landing pages
Investigate your update process to find what could be causing the problem:
- Check the warning email for the examples of products that are affected.
- These products were checked by our reviewers and flagged for mismatch, use these examples to look for a common issue with similar items on your product data and fix them to ensure all of them are matching price.
- Make sure you update your landing page and product data (and microdata if applicable) at the same time.
- Schedule an upload or use the Content API to immediately update your product data. This scheduling helps make sure Google has the same data as is on your landing page.
- If you change prices multiple times a day, or have a large amount of offers, consider using the Inventory API for faster updates.
- After you address the problem, update the price
[price]attribute in your product data to match your landing page.
Step 2: Resubmit your product data
- After you’ve updated your product data, resubmit it using one of these methods:
- Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.
Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.
Step 3: Request a review
- If your account is currently warned, and you have fixed the issue, you can request a courtesy review on the account, before the deadline.
- If your account is already enforced with a preemptive item disapproval, and you have fixed the issue, you can request a review for the account by selecting I fixed the issue. If you disagree with the issue and have not made any fix, you can request a Review with I disagree with the issue. Note that failing this review will place the account in a cooldown period of 7 business days before a new review can be requested.
Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue or complete the task. Learn how to find support if you use a non-Google platform.