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3 Trending Now updates to help you keep up with the latest trends

Aug 14, 2024

1 min read

We’re upgrading the Trending Now tool with more local and up-to-date trends, expanding it to over 100 countries and more.

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Yonit Halperin Worzel

Software Engineer, Google Trends

General summary

Google Trends' Trending Now feature has undergone significant updates to enhance your trend-spotting experience. Discover emerging trends in real time with a cutting-edge forecasting engine that detects 10x more trends and refreshes every 10 minutes. Explore trends in over 100 countries and regions, with the ability to drill down into specific regions in 40 countries. Customize your view with the redesigned filters tab to focus on specific locations, time frames, and active trends. Stay ahead of the curve and make sense of the world more efficiently with the new Trending Now.

Summaries were generated by Google AI. Generative AI is experimental.

Bullet points

Google Trends' Trending Now feature now offers fresher data, more locations, and customizable filters.
A new forecasting engine detects 10x more emerging trends and refreshes every 10 minutes.
Explore trends in 100+ countries and regions, with deeper dives into specific regions in 40 countries.
Redesigned filters let you customize results by location, time frame, and active trends.
Stay ahead of the curve and make sense of the world more quickly with Trending Now.

Summaries were generated by Google AI. Generative AI is experimental.

Basic explainer

Google Trends made some cool changes to their Trending Now tool:
- See the latest trends faster with a new forecasting engine.
- Explore trends in over 100 countries and regions.
- Customize your search with filters for location and time frame.
- Compare multiple trends and export data for further analysis.

Summaries were generated by Google AI. Generative AI is experimental.

Shakespeare-ish

In Google Trends, a change doth take its place,
Trending Now, with features new and bold.
Forecasting engine, swift and full of grace,
Detects tenfold the trends, a story yet untold.

Customization's key, with filters at your side,
Location, time frame, active trends in sight.
Explore the world, its regions far and wide,
From country's heart to depths of regional might.

See trends emerge, their rise and ebb and flow,
Compare and export, let insights freely grow.
Trending Now, a tool to help you know,
The world's pulse, in real time, let it show.

Summaries were generated by Google AI. Generative AI is experimental.

Haiku-ish

Google Trends update
Forecasting engine, fresh data
See trends as they rise

Explore trends worldwide
100+ countries and regions
Drill down, get insights

Customize your view
Filter by location, time frame
Stay ahead of the curve

Summaries were generated by Google AI. Generative AI is experimental.

Explore other styles:

An illustration of a person sitting with a computer, in front of a graphs with upward lines

We’ve made big changes to our Trending Now experience so you can get the most out of Google Trends. Trending Now helps you discover emerging trends patterns in real time. With this latest update, you can see even fresher data thanks to our new forecasting engine; explore trends in 100+ countries and regions around the world; and fine-tune your results to get more helpful insights. Here’s how we’re changing Trending Now to help you stay ahead of the curve.

See more trends in less time

A cutting-edge trend forecasting engine is behind our upgraded Trending Now tool. It detects 10 times as many emerging trends as before and refreshes every 10 minutes on average, so you see the latest upward Search swings right as they take off.

We’ve also redesigned Trending Now so you get the most valuable context front and center in your results. Now, you’ll see a breakdown of the trend including when it emerged, how long it’s been trending and related news articles. You’ll also see a graph of its Search interest over time. You can even compare multiple trends and easily export their data for a closer look.

This tool is now available in 125 countries, and in 40 of those, you can not only see what's trending in the country as a whole, but also dive deeper in specific regions.

A GIF walkthrough of some new features on Trending Now

Customize your Trending Now view

With the redesigned filters tab, you can tinker with trends results to find exactly what you need. Curious about popular searches in a certain area? Just use the handy location drop-down to get specific. Want to see what’s been all the rage in a particular time frame? You can choose to browse trends from the last 4 hours, 24 hours, 48 hours or 7 days. You can even cut out trends that have tapered off so you’re only seeing active ones.

Filtering, sorting and trend comparison demo on Trending Now

Try the new and improved Trending Now experience to make even more sense of the world, even more quickly.

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