CyberAgent maintains high Play store rating with the Google Play In-App Review API
Background
IDOLY PRIDE, developed by QualiArts Inc., a subsidiary of CyberAgent Inc., is an idol-management RPG where players manage and nurture top idols. Since its launch in June 2021, the company used the Google Play In-App Review API to increase user engagement and conversion rates.
What they did
CyberAgent understands the importance of user ratings to improve conversion rates so they implemented the Google Play In-App Review API in IDOLY PRIDE. This allows players to write reviews as quickly and easily as possible. The Google Play In-App Review API lets users post reviews without leaving the game, allowing CyberAgent to prompt users for reviews at times of high satisfaction, such as immediately after first using the rarest assist ticket.
"Google's In-App Review API is a useful tool that provides the opportunity to understand what users think about our games. Through the increased volume of reviews and feedback, we're able to learn what our players like and continue to improve the game and improve user satisfaction." - Yasuyuki Kimura, QualiArts Marketing Manager, CyberAgent Inc.
Results
By prompting users to share a product review at particular moments in the game, CyberAgent was able to increase the overall number of positive reviews of their game. The team set rules about when and what kind of reviews they should reply to, and by engaging with each of these user reviews, IDOLY PRIDE has maintained an average user rating over 4.0 for the past year that leads to a high conversion rate on their Play store listing page.
Get started
Learn more about the Google Play In-App Review API, including how to implement it for your own app or game.