Google Analytics 4 has replaced Universal Analytics
Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting July 1, 2023, standard Universal Analytics properties stopped processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.) It's critical that you migrate your Universal Analytics property to Google Analytics 4. Learn how to Make the switch to Google Analytics 4.
Why migrate to Google Analytics 4?
Google Analytics 4 lets you:
- see holistic user journeys across websites and apps
- use Google AI to automatically surface insights and predict new ones
- adapt to a changing ecosystem so your measurement can remain intact and privacy-centric into the future
How do I switch?
You can migrate to Google Analytics 4 in different ways, depending on how much automated assistance you'd like.
Option 1: More automated
Choose this option if you want to use tools that:
- create and set up a new Google Analytics 4 property
- migrate your goals to GA4
Time: ~15 minutes
Go to Migration guide for beginners
Option 2: Less automated
Choose this option if you:
- have more advanced implementation needs
- want complete control over your Google Analytics 4 property implementation
Time: Varies depending on the complexity of your setup
Option 3: Fully automated
If you don't migrate on your own, you can wait for a Google Analytics 4 property to be automatically created for you. Learn more about Automatically created Google Analytics 4 properties.