What’s new in Google Play and Android‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ 

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March 2026
A new era for choice and openness
We are evolving our business model to build on Android’s long history of openness. We’re doing that in three ways: expanded billing options, a program for registered app stores, and lower fees through new developer programs.
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What’s new in Play and Android
New technical quality standards for battery usage
Google Play is rolling out quality treatments for excessive wake locks. Apps exceeding thresholds over the coming weeks may face store listing warnings and exclusion from discovery surfaces like recommendations.
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Making AI agents and assistants more helpful for Android apps
Android is evolving into an intelligent OS where AI agents can act across apps. Using the new AppFunctions library and UI automation framework, you can now expose your app's features to assistants like Gemini for seamless, multi-step tasks on Pixel and Galaxy devices.
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Android developer verification: Balancing openness and choice with safety
We are previewing an advanced flow for sideloading apps from unverified developers. This one-time process is designed to protect vulnerable users while maintaining choice.
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Pro tip from our Chief Product Explainer
Got 60 seconds? Matthew Forsythe breaks down standard review times, the #1 common mistake to avoid, and how managed publishing ensures a stress-free launch.
Watch now
Developer spotlight
Game Developer Training Program: Google Play x Unity
Building the next generation of game talent in Indonesia
Participants in the Play x Unity Game Developer Training Program completed structured learning paths and earned industry-recognized certifications with over 260 of them achieving Unity certifications, a milestone in our continued commitment to growing Indonesia’s game development ecosystem.
Learn more
Thank you,
Your Google Play team
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