What’s new in Google Play and Android

Email not displaying correctly? View it online January 2025 How we kept the Google Play and Android app ecosystems safe in 2024 Keeping Google Play safe is our top priority. We continue investing in more ways to protect the ecosystem, including actively combating bad actors who try to deceive users or spread malware, and giving you tools to defend against abuse. Learn more Google Play and Android policy deadlines Deadlines in January 2025 • As of January 22, your app must comply with the Photo and Video Permissions policy – announced in October 2023 – to enhance user privacy. Learn more here. • As of January 22, the Child Safety Standards policy requires Social and Dating apps to follow specific standards and self-certify compliance on Play Console before publishing. • SafetyNet Attestation will be turned off. The timeline was extended from June 2024 to January 2025. See more deadlines What’s new in Play & Android Check out our Playtime 2024 sessions Discover the latest trends and technologies shaping the industry. Plus, learn about strategies to expand your audience reach, drive engagement, and increase monetization. Watch now Updated testing requirements for new personal developer accounts We've reduced the required number of testers from 20 to 12 for apps developed by personal accounts. This makes it easier for those starting with smaller audiences to publish their apps while still ensuring a positive experience for users. Learn more Making the Play Integrity API faster, more resilient, and more private We’re enhancing tools that help protect your business and enhance user safety, including improving detection of potential abuse and security signals. Apps that use Play Integrity features have seen 80% less unauthorized usage on average compared to other apps. Learn more Building trust and credibility with VPN Badging We're introducing a new way to recognize VPN apps that go above and beyond to protect their users: a ‘Verified’ badge for consumer-facing VPN apps. Learn more Developer spotlight #WeArePlay: 2024 in review 2025 is here! Before we kickstart this year’s stories, let’s look back at just a few of the inspiring app and game founders we celebrated in 2024. Watch now Google Play Academy Deep links patches Create and publish patches directly in Play Console with deep links without releasing a new app version. Add, turn off, and fix issues to help improve user experience, and optimize campaigns without waiting for app store approvals or release cycles. Start learning Connect with us: Received this email from a friend? Subscribe here. © 2025 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA This message was sent to Mahwono@gmail.com because you asked us to keep you up to date with news and tips from Google Play. If you do not wish to receive these emails, please unsubscribe.