2025 was the year an American became pope, "KPop Demon Hunters" topped the charts and new AI breakthroughs captured imaginations. These moments and many others inspired people around the world to follow their curiosity in new ways, and one of the biggest shifts happened right at our fingertips. Thanks to AI, using keywords in searches evolved into asking real questions in natural ways, sparking a big increase in queries starting with “How do I” and “What’s the deal with…” (we’re looking at you, “6-7”!). Want to see what else defined the year?

We recently gave a massive upgrade to Nano Banana, our image generation and editing model from Google DeepMind that became the top-rated image model in the world. The new Nano Banana Pro moves beyond spontaneous art into an era of high-fidelity, studio-quality visuals. To help you, we released a guide featuring seven essential tips for crafting effective prompts. The guide includes tips for camera angles, lighting and text integration, blending multiple images and more.